High-demand products can drive traffic and boost sales. However, timing is crucial when it comes to trends. To succeed, you need to spot trending products before they hit their peak, making them some of the most challenging items to discover.
In this article, we’ll cover 5 proven research methods we've used to identify and successfully dropship trending products.
Let’s dive in.
Key Takeaways
- Social media, product research tools, and Google Trends are the best ways to find trending products.
- Look at the sales and search volume of products. High searches and sales suggest a product is trending.
- To successfully sell trending products, you need to find them before they’re too popular and become too competitive.
5 Ways To Find Trending Products For Dropshipping
1. Find Trending Products Using A Product Research Tool - ZOPI
Access to thousand of selling products on market to easily target winnable products from your niche, shoot them down before they get saturated.
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Quickly find products using images, while gaining valuable data from social, competitors to make informed decisions.
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2. How To Find Trending Products On Facebook
Many e-commerce stores use Facebook ads to promote new product launches. Observing these ads can reveal fresh, trending products.
If you have a specific brand in mind, you can use the Facebook Ad Library to explore this. Simply enter the brand name, and you’ll see all the ads they’re running. Check out the promoted products to spot emerging trends.
However, to confirm a product is trending, you will need to know several stores that could launch a similar product.
For example, if you want to know if a specific type of leggings is trending, you will need to know or find multiple retailers and see if they’re all running ads on the same leggings.
The main downside is that you need to have a product or brand in mind.
However, to overcome this, Dropship has an Ad Spot tool. Ad Spot allows you to search for Facebook ads using advanced filters. You can search by copy, engagement, type, domain name, and more. There are also quick searches, including Weekly Winners and Best Performers.
Using the advanced filters, you can find trending products to dropship.
3. How To Find Trending Products On Instagram
Instagram is expected to hit 1.4 billion users this year. The number of users means that trends often start and spread quickly on Instagram. You can use Instagram in several ways to discover trending products to dropship
Instagram Hashtag Autocomplete Feature
Instagram allows you to search by hashtag. Hashtags are used to describe content so Instagram knows what it is and who it's relevant to.
When you start typing a keyword into Instagram, it will offer hashtag suggestions.
These suggestions are offered based on popularity. You can look through the hashtags to identify trends.
Instagram Influencers
An influencer's job is to promote products, services, and lifestyles to their audience.
Therefore, they usually keep up with trends in their niche to stay relevant and keep their audience engaged.
You can look at what they’re using, promoting, and posting for inspiration. You can also look at the hashtags they use, accounts they engage with, and brands they collaborate with for trending product ideas.
4. How To Find Trending Products On TikTok
TikTok is currently the fastest-growing social media app, and its huge boom in popularity has made it the home of new trends.
There are several methods we can use to find trending products on TikTok before they become too competitive.
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TikTok Creative Center
The Creative Center is a free resource for TikTok creators. It includes tools to help creators create better content and ads.
There are two tools that we use to find trending products
Top Products
The Top Products tool is designed to help advertisers find products to feature in their content.
You can search the Top Products list by region, date, and category and sort by popularity, popularity change, and clicks, conversions, and cost per acquisition. You can also click on Details to find more information, related hashtags, and related videos.
You can search through these products to find trending products to dropship, as well as influencers that might be interested in marketing your products.
Trends
The Trends tool is what it says it is. It shows the trending content on TikTok.
You can find hashtags, songs, creators, and videos that are currently trending. This can help you discover products that might be related to the trending topics and understand what's happening on TikTok.
You can also use the Trends tool to create content that’s discoverable and can reach your audience.
TikTok Influencers
Like Instagram influencers, TikTok influencers create content to encourage customers to make purchases based on their recommendations. You can look at TikTok influencers in the niche you’re interested in and see which products they’re promoting and recommending.
The products they’re promoting are usually ones that are trending or will trend in the niche due to the influence the creators have
TikTok’s Explore Page
TikTok has an Explore feature that has all the most popular and relevant videos.
Browse the content, explore various tabs, and use the search bar to discover trending products within your niche. Focus on products that appear frequently, as this can help you identify popular items to dropship.
5. How To Find Trending Products On YouTube
The average YouTube video length is about 12 minutes, allowing creators to share more in-depth content than on TikTok or Instagram. These longer videos enable audiences to connect with creators on a personal level, fostering trust that can encourage purchases based on their recommendations.
To spot potential trending products, consider observing the items YouTubers feature in their content. There are several ways to approach this, including:
- Consume Content - Watch creators with a large following in a niche you’re interested in. When they talk about a product they use, note it down. You can then research it, see if others are talking about it, and whether it might start trending.
- Unboxing Videos - An unboxing video is when a YouTuber buys a product and unpackages it for their followers. These are all new products that the YouTuber has bought and is recommending to their audience. Look for trends in unboxing videos to find products that are frequently unboxed by creators. This can suggest the product is trending or will be soon.
- Review Videos - When a YouTuber has an opinion on a product, they will likely create a video where they share their thoughts to help their audience decide if it's a product they should buy. Look for positive review videos with high engagement, as often the products will be trending.
- Tutorial or Demo Videos - There are tutorials on almost everything on YouTube, from cooking to building homes. Watch popular demos or tutorials and pick out products that are used. The audience might purchase it so they can replicate the demo.
For example, let’s say you’re watching a makeup tutorial, and the creator uses a specific brush or sponge and really recommends it. You can research that tool to see if it’s trending, and you can dropship it.
Should I Dropship Trending Products?
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If you catch the product at the right time, then yes, trending products are great to sell. Trending products that aren’t oversaturated will give you huge demand and a high volume of sales. However, they can quickly become too competitive and dip in sales quickly after the trend is over. If you’re not sure if trending products are right for your store, these are the benefits and risks to help you decide.
Advantages of Dropshipping Trending Products
- High Demand and Sales: Trending products are popular and sought after, driving high sales and often leading to substantial profits.
- Proven Success: Trending products with minimal competition are generally successful, as high demand makes it easier to attract buyers.
- Easy Setup: Dropshipping allows you to start selling almost immediately, unlike traditional e-commerce which requires purchasing and stocking inventory. With dropshipping, you only order from suppliers after a customer buys, allowing you to list trending products as soon as you find them.
- Fast Profits: If you identify a trending product early, you can enjoy quick, high profits before competition intensifies.
- Low Risk: Since dropshipping doesn’t require holding inventory, your investment is minimal. Costs are limited to samples and marketing, minimizing losses if sales don't meet expectations.
Challenges of Dropshipping Trending Products:
- High Competition: Trending products attract many sellers, so finding products before competition surges gives you a head start in establishing your niche.
- Limited Lifespan: Trends can fade quickly, limiting the sales window for each product. To succeed, you must stay current with emerging trends.
- Price Competition: As more sellers enter the market, price wars can reduce your margins and potential profits.
- Constantly Evolving: Trends shift rapidly, requiring ongoing research and adaptation. If you're not proactive, trends may pass by before you can capitalize on them.
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The functionality is limited but is improving rapidly. The integration in Shopify is very good. The mapping and replacement of products is straightforward.
Swiss4less
The automation features are impressive,.
Saving me hours of tedious work. The dropshipping product finder are incredibly helpful, helping me find profitable items quickly. It’s been a game changer.
Otaku Outpost
There is so much work on my online store.
Orders and suppliers, shipping and fulfill the orders. I got some issues with my first order and customer support team made my life so much easier.
Quadra
I really appreciate the help!
I just placed my first order through Zopi, but I was having a hard time placing the order due to an error message. I sent Clara a message, and she was so helpful! Thanks again!
Hudson Play.
Congratulations to the entire Zopi team for their outstanding work!
Your dropshipping tool has simply been incredible and has greatly simplified my order management process.
아기마음 (Agimaeum)
Zopi’s agent was amazing!
I freaked out about a customer’s order and she helped me fix it when no one else could! I am so happy with customer support and the TEMU integration plus extension!
DOLLFACE
The setup of the app is very fast and intuitive.
The functionality is limited but is improving rapidly. The integration in Shopify is very good. The mapping and replacement of products is straightforward.
Swiss4less
The automation features are impressive,.
Saving me hours of tedious work. The dropshipping product finder are incredibly helpful, helping me find profitable items quickly. It’s been a game changer.
Otaku Outpost
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